Competitive Set: A group of hotels by which a property can compare itself to a competitor’s performance as a whole. VisitScotland – Tourist board for Scotland. How to increase brand awareness through consistency; Dec. 11, 2020 CRS: Acronym for central reservation system. Smith Travel Research (STR) Rate: A series of reports, monthly, weekly, or daily, tracking supply and demand data for the hotel industry. F&B (or F and B) – Food and Beverage. Net Rate: A hotel rate given by travel agents and tour companies that can be marked up and sold at a higher rate to the end customer. Crescent-Round Setup: Seats occupy only about two thirds of  a table so that no attendees have backs to the speaker. Hollow Circle Setup: Circular room arrangement in which tables/chairs all face one another. Booking Pace: Average speed of individual bookings between group booking date and arrival date. Another word for hotel. Seamlessly manage and optimize group sales performance across your entire portfolio. Guests may opt for ‘green hotels’ who operate with sustainable practices. Hotels Lodging. Indulge yourself everyday. Channel Management – The process a hotel uses to update ARI in various distribution channels. Average Published Rate (APR): A rate taken by averaging all types of hotel rooms throughout the year according to high or low season. Kenny Cummins of The Worcester Whitehouse Hotel, Dawnna Brown & William R. Host, CMP, Associate Professor, Roosevelt University. Proposal: General information about what services and products a hotel can offer for customer’s meeting or event. Amadeus – A common GDS (Global Distribution System), ATL – Above The Line (generally refers to mass marketing campaigns to drive awareness), ARR – Average Room Rate (Total room revenues divided by the number of rooms occupied, excluding any rooms offered complimentary). Gross Operating Profit (GOP): The result of the hotel’s gross operating revenue, minus gross operating expenses. Distressed Sale: A desperate need to sell assets due to unfavorable conditions results in seller receiving a lower price. Occupancy Forecast: A prediction of occupancy for a set period that helps hotels define their business goals. Occupancy: The measure of fill by dividing the total number of rooms occupied by the number of rooms available. Source of Business: A breakdown structure a hotel uses to track how business brought in and which channel it came from. Stop Sell: The act of stopping the hotel from being booked on distribution channels, used when hotel is sold out during a certain time period. Just make sure to check this property's cancellation policy for the exact terms and conditions. Hotel Speak provides actionable hotel marketing advice for hoteliers, hotel marketing teams and those working in travel and hospitality. How to Play. An exhibition of products and/or services held for members of a common or related industry. Operator – Could refer to a hotel management company managing a hotel under a management agreement. NS (or No Show) – A guest who doesn’t show up, despite having a reservation. This can include guests attending conferences, meetings and tours etc. Usually favors discussion and interaction. Refers to restaurant and bar business. The W Hotels reputation for great service and chic and contemporary decor is evident throughout this Punta de Mita, Mexico, property. Subjects of comparing could include product/service, room rate, or quality. Amenity: Complimentary item or service provided by the hotel for guests or groups. Stay Monday, Tuesday, Thursday, Friday and room held on Wednesday). Limited Service – A hotel that may not offer the full range of services typically expected of a hotel. Although some terms may be recognizable, others can now be added to your business vocabulary. Press Trip: Travels with the main purpose of writing about that destination. Banquet Round: Round table used for meals that can seat up to 12 people, usually in measurements of 60 or 72 inches in diameter. Room Block: A specific set or count of rooms that are reserved for guests in a group. Competitor set – A list of hotels / hotel chains that are direct competitors. 3 Unique Selling Propositions for Hotel & Travel Marketing After COVID, 7 Ways to Improve Hotel Guest Experience and Satisfaction, 10 Essential Features of a Good Hotel Booking System, How to Excel as an Experience Economy Hotel. This may be at an agreed ‘Late Check Out’ fee. The hospitality industry is the broader industry that includes the hotel industry. Total RevPAR: Total revenue per available room. May have just completed training or part of a training process. Direct Connect – A connection or interface that links a hotels system and a distribution system without relying on a third party switch provider. 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